Sports betting takes almost half of the online gambling space in the UK. Knowing that Brits are some of the most passionate punters in the world, makes the fact that thousands of betting sites can be found on the island a lot less surprising. However, while the UKGC does an incredible job regulating the market, online bookies still differ from each other by a high margin. That is why we have decided to round up top UK betting sites, as well as, test and review them. So, below you will find a table with the best online bookies in the UK, including descriptions of their features like bonuses, software, payment methods, and so on.
|Rank||Betting Sites||Sign-up Bonus||User Rating||Claim Bonus|
BET 50% BONUS UP TO £100
| Claim Bonus|
|New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; BeGambleAware.org; 18+|
BET £10 Get £30 FREE BET + 30 FREE SPINS
| Claim Bonus|
GET UP TO £50 EXTRA BONUS
| Claim Bonus|
Bet £20 Get £40 in Free Bets and Bonuses
| Claim Bonus|
|Eligibility to receive the bonus: New customers only. Aged 18 years or older. Located in United Kingdom. Minimum deposit is £10. Place a sportsbook bet (except Racing) of £20+ or more at odds 3/5 (1.60). Further T&Cs apply.|
GET UP TO £100 IN BET CREDITS
| Claim Bonus|
|Open Account Offer Up to £100 in Bet Credits for new customers at bet365._ _Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply._|
BET £10 GET £30 FREE BET
| Claim Bonus|
|New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.|
BET £10 GET £60 BONUS FUNDS
| Claim Bonus|
BET £10 GET £30 FREE BET
| Claim Bonus|
BET £5 Get £20 IN FREE BETS
| Claim Bonus|
Different places have their culture of wagering. It could be through a betting shop, a bookmaker (sportsbooks operating legally as websites), or through private enterprises. Although all the best betting sites are legal, there are some that stand out among their peers by providing bettors with some benefits over their competitors. Aside from that, the popularity of betting services has seen the development and establishment of companies with substandard services that frustrate punters and make betting dreadful and riskier. To avoid this, there is a need for punters to make a good choice.
Here, you will read about the UK betting sites that offer the best services. We have based our list on a set of factors which we will elaborate on below.
What Makes Them The Best Betting Sites?
The below UK betting sites list was compiled based on some important factors. These factors are targeted at the bettors, their convenience, and returns on wagers.
Online gambling requires customer friendly websites that are easy to navigate and fast to load. We know complicated sites that take too long to load are frustrating; therefore, the sign-up process at online betting sites should be simple, short, and straightforward.
Here we considered all the gambling options that are available to punters. While most of the brands on our list are some of the best betting sites for football, that does not necessarily mean they’re exclusively built for sports betting alone. Does the site offer online casino? Are there video slots on the platform? Some websites, as you will see listed, offer a little of everything while some just offer everything.
Every punter wants to know what’s in there for him (or her). So, we have gone ahead to ensure you have a pool of betting sites’ offers to pick from. What welcome bonus will new customers get? Is there any at all? On another note, some betting sites provide more bonuses to long-time customers rather than newcomers.
To ensure customers are dealing with credible betting sites, the companies behind them must be licensed and regulated by specific and reputable authorities. As you will find on our list, all betting sites are licensed, regulated and—for your security—credible.
Odds are the probabilities of an outcome and are used to calculate returns on wagers. For example, when a betting site states their odds as 4/1, it means for every 1 pounds wager, the return is 4 pounds. Our list only contains betting sites with considerably and reasonably great odds.
Ease of use
This is based on how fast-responding the betting website is, and how intuitive and easy to navigate its design is. We put this into consideration before listing any of these betting sites.
Betting sites with mobile support are kings of the pack. This is because, as we know, everyone has a smartphone or—at least—a mobile device. Does the betting website have one or two mobile apps that support their services like placing bets, streaming live events, or cashing out? Is the mobile app available for every device or—at least—the most popular operating systems (iOS and Android)?
Deposit and withdrawal options and limits
To place a bet, customers would need to make a deposit, and in order to do so – they would need a payment option. The company must provide payment options that are convenient for bettors. The more the options, the easier the customer would make a deposit and withdraw their returns. Bank transfer, PayPal, credit and debit cards, and Skrill are the most used payment options in the industry. However, brands on our list have an even wider selection of payment methods on offer.
In case of inquiries, customers will need to contact the betting service’s customer care. Are they available 24/7/365? What methods can the customer use to contact them? The representatives should be professional enough and hand support to customers in a classy manner. We tested all the betting sites listed below to gracefully answer these questions.
Hackers and other prying eyes can be dangerous and money-consuming. Here we considered the safety users could experience in transacting with those betting sites. The websites must be secure to external links, as well as protecting and guarding the customers’ information against unauthorised access.
We created the following section by filtering the good from the bad. As a result, you can easily pick one or two of the below betting sites as your go-to bookmakers. Read through and select the betting sites of your choice.
Listed Top 10 Betting Sites Bonuses UK – 2018
- 10Bet – 50% up to £100 First Deposit Bonus
- Betfread – Bet £10 Get £30 Free Bet + 30 Free Spins
- PaddyPower – No Risk Get £20* Free Bet
- Bet 365 – Get £100 in Bet Credits
- SunBets – Bet £5 Get £10 Free Bets
- Willliam Hill – Bet £10 Get £30 Free Bet
- 888Sports – Bet £10 Get £40 Free Bets
- Lardbrokes – Get £50 Free Bets
- Coral – Bet £10 Get £30 in Free Bets
- NetBet – Get a £50 bonus
10Bet is one of the leading sites in the betting industry. Established in 2003, they now offer services across more than 90 countries and receive licence from the United Kingdom Gambling Commission.
With about 14 years of service, you could expect the best service possible. In that sense, they do have experienced customer service professionals who are constantly active and can be contacted in a number of ways, although their website has a user-friendly design and a straightforward sign-up process.
As far as gambling options are concerned, there is a dedicated casino section, where you can enjoy an astonishing selection of online slots, roulette, blackjack, baccarat, video poker, and even a live casino. When it comes to sports betting, the possibilities are endless – there is a wide variety of sports to bet on, including virtual sports, as well as the option of live betting. All of this can also be found on the 10Bet app.
Additionally, customers enjoy many benefits on 10Bet. Perhaps, you are now thinking of a bonus or the convenience of placing a bet – 10Bet offers a generous welcome bonus for its new customers. Various methods of payment are available – Visa, MasterCard, Maestro, Moneybookers, Bank Transfer, eWallets, and many more. When it comes to customer service, in addition to the live chat, other methods of contact available to customers are email and phone.
When you sign up with 10Bet, you can rest assured you are with one of the best.
bet365 is another top authority in the gambling industry — online or offline. Established in the United Kingdom and licensed by the Gibraltar Gambling Commission, they are now present in more than 200 countries and boasting of more than 20 million customers. They have many offices in Gibraltar and Australia, and in the city of Stoke-on-Trent — they are the largest employer of labour, with more than 3,000 employees.
What do punters get at bet365? Aside from the wide variety of sports to bet on – both on the website and the bet365 app – there are many interesting promotions on offer, and punters can use various payment methods to place a bet and withdraw their winnings. However, not all deposit and withdrawal options are available in all countries. Bettors can contact bet365 support respondents through live chat, email, and telephone — which are all available 24 hours a day, every day.
Safety and security are also of high priority at bet365. They are registered with IBAS (Independent Betting Adjudication Service), and through their SSL Web Server Certificate, all data submitted to their site are encrypted.
Ladbrokes is one of the most loved betting sites in the United Kingdom. Their headquarters is based in London and was there from the beginning back in 1886. Take from us – they have many years of experience. Ladbrokes is licensed and regulated by the United Kingdom Gambling Commission.
The Ladbrokes betting site has attracted more than 765,000 active clients, and they offer 18 languages, as well as payment in 18 different currencies of their choice. Over the telephone and internet, they are one of the leaders in providing remote betting services.
Regardless if you are looking for poker, casino, sports, bingo, or slots, Ladbrokes has you covered. Members enjoy a vast variety of bonuses at Ladbrokes, and there is also the Ladbrokes app to bring the excitement down to members’ mobile devices.
Furthermore, their passion for sports birthed competitions in fantasy football or prediction challenges. They also have a unique way of rewarding loyalty – recognised and exceptional individuals receive ‘Fan Club points’ that can be switched to a voucher.
Coral is a household name and one of the leading betting companies licensed and regulated by the UK Gambling Commission and the Government of Gibraltar. This means bettors are safe and secure with their wagers. Customers can contact them by email, telephone, and fax.
Furthermore, customers will receive various sports betting options. Each option has sub-categories which customers can review and explore, like different leagues for football and different weights for boxing. Aside from that, there a couple of bonuses to welcome newcomers at Coral.
Their homepage lists and presents user-friendly and easy to navigate processes, providing information on particular happenings and their latest odds and statistics. Even though there are lines at odd section page, there are lots of in-play options as well.
For punters’ convenience, the Coral betting app was designed to help with a number of features including cash-out, live streaming of events, and the ability to see the progress of shop bets.
Coming into the betting services in 2016, SunBets have been growing steadily over the years. However, most people know them as TheSun, a giant media conglomerate that owns the newspaper outlet. With their growing popularity in the UK and Ireland, they might soon conquer the betting sites competition.
With this platform, customers enjoy various benefits and bonuses. Sports betting is available, and with TheSun helping out, their casino and live casino services are also growing to the top of online gambling. Aiming for a high-quality site, SunBets uses Geneity software and Playtech BGT Sports software. What does this actually mean? Safety, security, friendliness, reliability, and varieties.
At every minute of the day, you can either visit their website or check out the SunBets app. The displayed list is broad and easy to navigate without any malfunctions.
SunBets offers more than football, tennis and horse racing. Bettors can find other popular or obscure markets of choice. When there are no sports bets, bettors can join SunCasino and claim some of their generous bonuses and promotions.
Paddy Power started way back in 1998, in Dublin, Ireland, but now also performs its services in the United Kingdom. In Ireland, they offer the greatest telephone betting services. In the past, they adopted an aggressive expansion strategy that saw them establishing shops in most Irish towns — and at the end of 2005, they were operating 150 outlets in the country. On their betting site, they offer the following services – sports betting, online casino, online poker, online bingo, and online games; all of which can also be found on the Paddy Power app.
Paddy Power has some lucrative promotions for their new and existing customers. For example, new bettors enjoy a free bet of about £50 (T&C Apply). With Paddy Power, bettors’ wagers are safe and secure. When you have an issue that needs addressing, their customer service is swift to respond to you with a helpful answer. However, despite their odds being attractive, their quotas might not be as attractive as others in the business.
Founded in 2008, 888sport’s headquarter is at Gibraltar. They are a multinational online sports gambling company, a subsidiary of 888 Holdings Plc.
They offer new customers a welcome bonus up to £88 in free bets. Although the process of unlocking the bonus is a little tedious for first timers, patience and becoming a regular customer will open one of many of their bonuses and offers. Patient dogs eat 888sport’s big bones, as their VIP programme recompenses customers who place high volumes of bets.
At this betting site, bettors enjoy a simple and exciting process of placing bets. The 888sport app is also easy to navigate and has a simple design for user-friendly experience. Both smartphone and tablet devices are swift and easy to use.
In 1967, Betfred opened its first shop in Ordsall, Salford. From what was a small beginning, they are now a company with a turnover of more than £3.5 million. Betfred is based in the United Kingdom. And it is one of the most trusted betting sites in the UK, offering payout even before the games end.
New customers at Betfred enjoy a welcome bonus up to £60. In addition to that, a unique customer service is there to keep bettors smiling and awaits anyone who contacts them. Although they offer most popular British sports such as rugby, football, snooker, and greyhound round, they also offer less popular ones such as basketball and tennis, all of which can be wagered on through the Betfred app.
BetVictor Ltd. is an independent bookmaker with headquarters in Gibraltar. They have sponsored many sporting events over the years of their establishment, notably the Victor Chandler Chase, Welsh Open Snooker, and World Matchplay Darts.
Customers are offered gambling options such as sports betting, casino or poker – all of which are also available on the BetVictor app. When sports activities are not on, customers have other options to play. There are numerous methods of deposit and withdrawal to choose from, and when customers sign-up at this betting site – a welcome bonus of about £40 awaits them. On another important note, there is a hand of professionalism in handling customers’ requests promptly.
Precautions to consider before placing a bet
When you place a wager on any of the betting sites, you are paying for some amount of uncertainty. It is never a bad idea to place bets with some amount of precaution. So, before you place wagers, make sure you do the following:
- Read reviews from real customers. You will have first-hand information from those who have experienced what you are about to go through.
- Check whether they receive their licenses and regulations from reputable commissions or bodies.
- Their reviews by other customers have positive reports.
- They have been in this betting business for a long period.
We have compiled this list of best betting sites and simplified the hard work. It is up to you now, dear reader, to make a choice and we leave you to do it, wisely.