Bet365, one of the leading sports betting operators and mobile casinos, announced new sponsorship deals with several Spanish clubs. The online gaming titan made a move just before the start of the Spanish Super Cup. According to the latest news, bet365 signed a deal with ten Spanish clubs including Villarreal, RCD Espanyol, and Celta Vigo. These clubs all signed a two-year contract with the sports betting operator.
Stoke City fall into the group of bet365’s most successful sponsorship deals. The gambling operator signed a contract with the football club back in 2012. Ahead of the start of the 2016/17 season, Stoke City announced that they’d be extending the shirt sponsorship with bet365. The deal between the two sides also led to the name change of the Britannia Stadium. After signing the naming-rights deal with Stoke City, bet365 secured the club’s home has a new name – the Bet365 Stadium.
Now, the sports betting operator wouldn’t be the industry’s leader if it would stop looking room for improvement. Apart from a being a shirt sponsor of Stoke City, bet365 also signed shirt sponsorship deals with two Bulgarian top flight football clubs, namely Slavia Sofia and Ludogorets Razgrad.
This year, bet365 saw an opportunity to step into Spanish football. The operator didn’t just enter Spain’s sports scene, but, according to Spanish media, it colonised it. On Wednesday, August 1st, ten La Liga clubs struck a deal with bet365. The full list of the operator’s shirt sponsorships includes the following clubs: Rayo Vallecano, Getafe, RCD Espanyol, Athletic Club, Real Betis, SD Eibar, Celta Vigo, Villarreal, SD Huesca, and Valladolid.
Lastly, the deal bet365 agreed with La Liga clubs will be different than the operator’s deal with Stoke City. The bet365 logo won’t appear on the clubs’ kits, as it is the case with Stoke City, but on press conferences, official websites, social media, and clubs’ facilities.